Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

The Coca-Cola Company has appointed Phuong Nham as regional marketing director for ASEAN and South Pacific. Nham most ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Smartwater has reteamed with Jennifer Aniston for its ...

The Coca-Cola Company has appointed Phuong Nham as its regional marketing director for ASEAN and South Pacific. He confirmed ...

Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.

Two of its humans, Mike Postma and Stephen Flynn, fed Chat GPT classic Christmas ads like Apple’s Misunderstood, Amazon’s Joy ...

Conceived by McCann Erickson, the through-the-line drive features a 30-second TVC, a signature song and music video titled “Rentak Optimis” which is performed by Shila (The 8 Unit & Monkey Bone) and ...

Given the circumstances surrounding Coca-Cola's ad campaign, Cash's estate contended that the company "intentionally, ...

NEW YORK ? A Coca-Cola executive at Mobile Marketer's Mobile FirstLook: Strategy 2015 conference said the brand?s recent successes in isolating mobile?s value are helping drive exciting new engagement ...

El Poder del Consumidor, a nonprofit consumer rights organization in Mexico, filed a complaint against beverage company ...

ATLANTA--(BUSINESS WIRE)--The Coca-Cola Company today named WPP as Global Marketing Network Partner to play a key role in executing a new marketing model that is built to drive long-term growth for ...

According to London-based Brand Finance, Coca-Cola ranked as the strongest brand in the United States, beating out Disney for the top spot. (For those with strong brand rivalries, you’ll want to know ...