AI-generated visuals, full computer-generated imagery (CGI) and mixed reality campaigns are everywhere right now. Many brand leaders are still trying to understand which approach actually fits their ...

The use of computer-generated images is a given in science fiction movies and TV shows. The Oscars even have a specific category dedicated to it. Whether it is the dinosaurs of Jurassic World wreaking ...

Mixed reality offers donors an innovative, immersive digital experience while giving blood The Abbott technology is one of the first-ever, consumer-focused mixed reality applications completely ...