Sorry, we should be measuring our bra size how often?! Yep, that's right, according to Boux Avenue's bra fitting experts, the brand recommends you get your bra size ...

Don't know your bra size? Join the club. There's a deep confusion over bra sizing and how to measure your bra size. While it shouldn't be complicated, it feels like lingerie shopping is an endless ...

A bra that fits can be a true game-changer. It not only feels better, it makes your clothes fit better. That's why we've ...

At the recommendation of ELLE.com's senior fashion editor, I visited Journelle a few months ago for a real bra fitting. After some measuring, I was pronounced a 32 DD (sometimes a 32 E), much to my ...

Bra, lingerie, undergarment bandeau, rack pack, over-the-shoulder boulder holder—no matter what you call the sartorial support system you likely don daily to lift and separate your lovely lady lumps, ...

Wacoal, an intimates brand, on Tuesday launched its mybraFit app, which uses AI technology to assess customers' bra sizes and recommend Wacoal bras based on their needs. The company also released ...

Bra and underwear company ThirdLove has announced the latest version of its Fit Finder online tool, which uses machine learning algorithms to help a customer find a perfect-fitting bra in under three ...

You finally decide to surrender Ol’ Reliable — the now-stretched, warped and threadbare bra that once was your favorite. It was the perfect bra when you got it (more than a few years ago), but it’s ...

When it comes to choosing a bra, women are being offered widely inaccurate advice about their size by High Street stores, according to a recent survey. So just how much do the stores' measurements ...

“Nobody wants to go bra shopping,” Heidi Zak, cofounder and co-CEO of online lingerie seller ThirdLove, told Business Insider in September 2018. “I started the company so a woman wouldn’t have to go ...