Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Content marketing is one of the most popular and cost-efficient marketing strategies available, but that doesn’t mean that it’s cheap. If you want to execute a high-quality strategy, you’ll need to ...

Are you ready to stop taking one step back for every two steps forward when it comes to your content marketing strategy? That’s essentially what you’re doing when you fall into these common pitfalls ...

Many marketers still don’t get digital content. Instead of treating potential customers as people and being part of the social media conversation, marketers add jargon and sales pitches as if they ...

Increasing online competition and advancements in search technologies mean that writing content is about more than just having a solid grasp of the English language. Great content that performs well ...

Whether they’re blog posts, social media posts, podcasts or newsletters, content has never been this important for a growing business. It’s one of the most effective ways for brands to stand out from ...

You have a product you believe in, a few early users, and a website that feels… quiet. You know you’re supposed to be “doing content,” but every time you try, it turns into a half-written blog post, a ...

Blog posts falling on deaf ears (or...blind eyes)? Here are some strategies that can help increase your blog post conversions. Brands continue to churn out more and more content each year. In fact, ...

Content marketing — in the form of sharing useful content such as blogs or videos with web viewers who relate to your brand — can be one of the most successful digital marketing methods for your ...