Avinash Kaushik, Google's analytics evangelist, believes marketers who don't understand search engine marketing could become more familiar by embracing analytics (think keyword discovery through ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. UPDATED: This version adds and corrects some facts from my ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

With the impending loss of the cookie and changing nature of tracking user IDs, what does the future of targeting look like? Moving forward, advertisers must reference and merge a plethora of user ...

Digital advertising has always promised precision, but contextual targeting has consistently fallen short. For years, advertisers have struggled with crude systems that serve ads for wedding dresses ...

The Federal Trade Commission on Thursday finalized new restrictions on companies' ability to serve behaviorally targeted ads to children under 13. The new rules effectively require operators of ...