Whether you're putting together a portfolio web site or just slapping together some slides, knowing how colors affect the minds of your audience makes your message more appealing. Smashing magazine ...

There are many studies on the impact of specific colors in marketing, but you need to carefully match your message with the color. There is no specific color or shade that is best for all marketing.

Neutral colors are hues that lack saturation and aren't included on the color wheel. Common neutral colors include white, black, tan, beige, cream, ivory, and gray. While neutrals aren't on the color ...