Brand Loyalty is a column that explores our cultural obsession with brands—like Kanye West’s discovery of Vetements, Prada's short-lived cellphone, and Kristen Stewart's favorite Outdoor Voices hat.

CHICAGO (WLS) -- Palatine resident Mark Lackinger has been named the 2018 Lids Ultimate Hat Collector in recognition of his massive baseball cap collection that was started more than a decade ago.

Sourcing one-of-a-kind archival pieces is Hollywood's newest tactic for showing off their wealth. But while most are interested in rare Chanel bags or red carpet gowns once worn by other iconic stars, ...

Like most things that I take seriously in life, my novelty-baseball-cap collection started out as a joke. In 2019, a friend and I went to see the Broadway revival of Harold Pinter’s 1978 play, ...

The Major League Baseball playoffs are underway, and it’s time to get your ball cap on. In nearly two centuries, the baseball cap has seen a variety of shapes, sizes and designs. It used to be that ...

Tim Arzaga has been collecting hats since 2006. By his own admission, it’s a chore to take inventory. It's easy to see why. “At last count, I have over 1,000 hats. Of Padres alone, currently between ...

John Geiger could have released his latest baseball hat collection anywhere in the country, but there really was only one place — the city of his home team. Geiger, 39, a Sto-Rox High School graduate ...

If you're online as often as I am, you've probably already seen tweets about the New Era State Park cap collection making the rounds. The collection features a hat for most Major League Baseball teams ...

BAPE, Major League Baseball (MLB) and New Era have all joined forces for a collection of new caps. The 59FIFTY Caps, New Era’s classic flat brim style, will be launching exclusively in Japan.

Newly released baseball caps for all 30 Major League Baseball teams are getting such a bad reputation that three teams have been forced to pull their caps off the market completely. The Overlap ...