He became an overnight sensation after posing for popular underwear brand aussieBum. And Matty Wilson is still the poster boy for the Australian men's swimwear and underwear manufacturer more than 10 ...

From a small Sydney-based company to a global sensation, aussieBum has become the ultimate iconic Australian brand for gay men, bisexual men, and transgender men around the world. Catering to a ...

Brands need to be aware of cultural sensitivities with their products and advertising after an Australian underwear company has been accused of being insensitive to Indigenous people, according to one ...

AussieBum— the Australian-based underwear and swimwear brand known for popping up in gay adult videos and supporting marriage equality down under — has a Twitter account that’s mostly just images of ...