Adidas is doubling down on efforts to reduce waste in its shoe-making business with the development of what it claims is the first-ever performance footwear “that’s made to be remade.” In regular ...

Adidas announced on Monday, November 11 that it’s closing its high-tech Speedfactory facilities in Atlanta, U.S., and Ansbach, Germany, and shifting some of the technology to existing factories in ...

Yes, Georgia Tech coaches and athletes are excited to be wearing Adidas gear, a partnership that officially goes into effect Sunday. However, for the athletic department, the excitement isn’t due only ...

A significant NIL opportunity has opened for Georgia Tech athletes. On Wednesday, Adidas announced that it will offer NIL deals to all athletes at the 109 Division I colleges contracted with the ...