Adidas continues to sign some of the most lucrative deals with athletes, including legends from both basketball and soccer.

Who’s the face of Adidas? Football icon David Beckham perhaps? Music’s Kanye West? Or model Kendall Jenner? Today, one grandson hopes to remind sports fans of the brands entrepreneurial founder Adi ...

The untold story of how the Olympics were monetized. Horst Dassler, the son of the founder of Adidas, cultivated relationships with athletes and national associations – with the aim of expanding his ...

Impossible is nothing to Adidas — or at least that’s how the brand feels about the potential to cater to women in sports. Described as “its biggest commitment to women,” Adidas latest Impossible Is ...

Built for Every Game Move Looking for a perfect fit that can contribute to staying ahead of the game. Explore running, ...

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New Adidas CEO Bjørn Gulden is taking the brand back to its roots in the U.S. — sports. (Source: Adidas) As a number of Adidas’ high-profile celebrity partnerships fizzle out — or in the case of its ...

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Adidas shoes are not only stylish but also very supportive and comfortable for a wide range of sports. This renowned brand has a range of sneakers suitable for any occasion, whether it's jogging or ...

Reed Space Tokyo will have this special Staple x King of Diggin’ Productions M65 Jacket in early March. The jacket is part of Staple’s 10th year anniversary, and with the aid of King of Diggin’ ...

Adidas is celebrating the diversity of women's bodies with an ad in promotion of the brand's new sports bra. Announcing the launch, Adidas tweeted an image featuring the bare breasts of 25 women in ...