Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and ...

In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

A long-awaited feature will soon start rolling out on YouTube for creators. YouTube has announced that it has been testing a new feature called "Test & Compare," the company's name for what is ...

Head over to our on-demand library to view sessions from VB Transform 2023. Register Here Split-testing — when you create variations of your website and test which ones perform the best — is quickly ...

A/B split testing marries creativity and data analytics to create more powerful, more effective campaigns – here’s everything you need to know. A/B split testing used to be a niche skill, reserved for ...